Thinking of starting a business in India, but not sure what to do? If you are looking for the most profitable, least risky area, it is the “charity industry”. Start with a good mix of religion/spirituality. The ‘Indianness’ should be prominent. Find some initial investment and do something for the poor, the unprivileged. They are plenty and easy to find in India. Arrange for some good PR – this is of utmost importance. Spread stories about miracles associated with you/your organization. The miracle part is required to get followers in India. Indians are trained to believe and not to question anything, especially if the matter is religious. So, “Indian spirituality”, lots of followers, and above all, charity – that’s all you need to win the heart of many a donor in the Affluent West. Dollars, Euros, Pounds – all keep flowing in. Divert a little of it to charity to keep the feedback loop running, and a little more towards PR. The rest is all your profit!
What is surprising and shocking is that so many, so many people do not see this! These days, I often happen to talk about some godperson during casual conversations with relatives or friends. Every time it would turn out that he/she does not realize the magnitude of business driven by donations from abroad. Maybe a deeply programmed affinity for cults in human brain masks the ability to think sensibly. Most, if not all, of these godmen/godwomen and their organizations have more to do with wealth and profit than religion or social welfare.

